The lingerie market has demanding consumers who want beauty and sensuality, but with comfort and well-being. This is how Petite Lune came about: with the challenge of growing and standing out in a competitive market. Our challenge was to transform and solidify this new brand. The design of Naming was inspired by French lullabies, with the traditional French seduction and sophistication reflected in the line of lingerie, as well as with the memory of childhood and sleeping connected to the line of pajamas.
Thus came Petite Lune: ready to emphasize nostalgia, delicacy and refinement. A brand whose versatile name means “little moon”, as the moon being the feminine part of the sun and the universal symbol of the feminine and receptive. A brand that was born to welcome each woman as unique, providing well-being and reflecting its beauty.